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System utilizes a rules-based engine to dynamically adjust booking prices based on various promotional and discount criteria. This allows for flexible pricing strategies to incentivize bookings, fill occupancy, and maximize revenue.
General Rule Application:
Real-time Calculation:
The system applies the rules during the booking process, ensuring that customers see the most up-to-date and accurate pricing.
This real-time calculation is crucial for providing a seamless and transparent booking experience.
Rule Variety:
The system supports a diverse range of rules, including:
Stay/Pay Offers: These rules offer discounts based on the length of stay (e.g., "Stay 3 nights, pay for 2").
Standard Discounts: Simple percentage or fixed amount discounts.
Early Bird Offers: Discounts for bookings made in advance.
Promotional Codes: Discounts applied via unique codes.
Seasonal Promotions: Discounts related to specific periods of the year.
Fixed Rates: Bundling rooms with other services like meals or activities.
"Early Bird" Rule:
Purpose:
To encourage customers to book in advance, providing the business with greater certainty about future occupancy.
To generate early revenue and reduce the risk of unsold inventory.
Parameters:
Discount Percentage: The percentage reduction applied to the room rate.
Advance Booking Window: The number of days before the arrival date that the booking must be made to qualify for the discount.
Applicable Period: The specific date range or time period during which the rule is valid (e.g., specific months, weekends, or holidays).
Applicable Rooms: The specific room types or categories to which the rule applies.
Minimum Stay: some early bird rules might require a minimum length of stay.
Example:
"Receive a 15% discount on standard rooms when booking at least 30 days before your arrival date for stays between June 1st and August 31st."
Technical Implementation:
The system would need to store these rule parameters in a database.
When a booking is made, the system would check:
The booking date relative to the arrival date.
The arrival date against the applicable period.
The selected room type against the applicable rooms.
If all conditions are met, the discount is applied to the booking total.