The system provides flexible markup options to help you manage your pricing strategies and achieve your desired profit margins. You can choose between Direct Markup, Markup Scheme, and CRM Markup to apply markups effectively.

Here's a breakdown of each method:

1. Direct Markup:

• Fixed Rate Application: Apply a consistent markup percentage across all line items within your modules or services. This is simple to implement and ensures uniform profit margins.

• Example: If you set a Direct Markup of 20%, every service or module in your offering will have its cost increased by 20%.

2. Markup Scheme:

• Service Type-Based Markup: Define different markup rates at the Service Type level. This allows for more strategic pricing by applying varying markups based on the nature of the service, its cost structure, or its perceived value.

• Example: You might set a 15% markup for accommodation, a 25% markup for activities, and a 10% markup for transportation.

3. CRM Markup:

• Agency-Level Markup: This method pulls markup rates directly from the agency level set within your CRM (Customer Relationship Management) system. This is useful for managing markups based on specific agency agreements or partnerships.

Flexibility for Competitive Pricing:

The key advantage of these markup options is their flexibility. You can easily switch between Direct Markup, Markup Scheme, and CRM Markup to adjust your pricing strategy as needed. This allows you to:

• Respond to Market Changes: Quickly adapt your pricing to reflect fluctuations in demand, competition, or supplier costs.

• Target Specific Markets: Tailor your markups to different customer segments or distribution channels.

• Optimize Profitability: Fine-tune your markup strategy to maximize profitability while remaining competitive.

• Negotiate with Agencies: Offer different markup structures to different agencies based on your agreements with them.

Strategic Selling:

By strategically combining these markup methods, you can create a dynamic and responsive pricing strategy that allows you to:

• Maintain Consistent Margins: Use Direct Markup for standardized offerings where consistent profit margins are desired.

• Implement Strategic Pricing: Utilize Markup Scheme to apply varying markups based on service type or market conditions.

• Manage Agency Agreements: Leverage CRM Markup to adhere to specific agency agreements and partnerships.

By understanding and effectively utilizing these markup options, you can optimize your pricing strategies, manage your profit margins effectively, and ensure that your offerings are competitively positioned in the market.